The 2012 Bassmaster Elite Series event on Douglas Lake in Tennesse highlighted the effectiveness of the Luhr Jensen Hot Lips Crankbait. Since then the Luhr Jensen Hot Lips has once again become a staple for the crankbait enthusiast. Many anglers in the top ten in the Bassmaster Elite Series event were using the Luhr Jensen Hot Lips Express to crankbait fish depths of up to 35 feet using what they referred to as "long lining."

Long lining can be achieved by first making as long of a cast as you possibly can.  Then, leaving your reel in free spool, move the boat with the trolling motor away from the lures.  Once you have reached the end of the line on your spool, you then engage your reel and begin the retrieve.   Using this method you can reach depths with your crankbait that previously could not be reached. 

If you're tired of trying to fish crankbaits deep only to realize your bait is actually in the strike zone for just a moment, it's time to tie on a Hot Lips Express. Our Deep Dive Tri-Lobe Power Lip dives with near vertical descent, reaching target water fast, and staying there through the bulk of the retrieve. Crank it down, then work it slow, bumping it over submerged points, breaks, and river beds with productivity you've never experienced before. A favorite bait of professionals, the Hot Lips Express opens an incredible quantity of structure to crankbait techniques. The three sizes of Hot Lips Express will dive 12-16 feet (1/4 ounce), 15-18 feet (1/2 ounce) and 18-24 feet (3/4 ounce). See Tech Report #7, Crankin' For Bass and Tech Sheet #530, The Hot Lips Express.